Creative Director 2021-Current
I joined Postscript as headcount #1 of creative in 2021.
The opportunity to build both the brand and the Studio Team from the ground up was an irresistible challenge.
That was nearly 4 years ago. Since then, the Postscript Studio team has shaped a potent and memorable brand with a sterling reputation, both externally and internally.
Campaign: Shopper
Meet Shopper: Your always-on AI shopping assistant for SMS.
Shopper drives significant efficiency for Postscript customers—from deflecting support tickets to driving incremental revenue—all while having personal conversations with customers.
Campaign: Postscript AI
The beta results of the Postscript AI product were so jaw-dropping, we knew we had to make a splash for the full release.
Partnering with the GTM team, we rolled out another comprehensive tier 1 launch, but this time, with a highly targeted connected TV campaign. For the first time ever, Postscript was seen across the country on Hulu, Peacock, ESPN, CBS, Bravo, FOX, CNN and others.
Campaign: Onsite Opt-in
Postscript’s Onsite Opt-in is a patented feature designed to significantly enhance SMS subscriber acquisition by allowing visitors to subscribe directly on a brand’s popup without ever leaving the site.
Translated to non-B2B speak: This feature helps grow your customer list 3x over.
In Q4 2024, Postscript’s Onsite Opt-in was officially issued a U.S. Patent.