Creative Director 2021-Current
I joined Postscript as headcount #1 of creative in 2021.
I knew within minutes of my first interview that I had found something special. The leadership was outstanding, the company mission and vision were clear, and the appetite to shake things up was very strong.
The opportunity to build both the brand and studio team from the ground up was an irresistible challenge.
That was nearly 4 years ago. Since then, the Postscript Studio team has shaped a potent and memorable brand with a sterling reputation, both externally and internally.
Campaign: Postscript AI
The beta results of the Postscript AI product were so jaw-dropping, we knew we had to make a splash for the full release.
Partnering with the GTM team, we rolled out another comprehensive tier 1 launch, but this time, with a highly targeted connected TV campaign. For the first time ever, Postscript was seen across the country on Hulu, Peacock, ESPN, CBS, Bravo, FOX, CNN and others.
Together, with our talented crew, we wrote, cast, shot and edited a campaign worthy of a consumer brand. That’s saying a lot in the world of Saas (zzz). This campaign was uniquely special to me, as BUB®, our mascot, made a sliver screen debut.
The campaign was a wild success and Postscript AI continues to deliver for its customers. In fact... keep an eye out for the sequel...
Campaign: Onsite Opt-in
Postscript’s Onsite Opt-in is a patented feature designed to significantly enhance SMS subscriber acquisition by allowing visitors to subscribe directly on a brand’s popup without ever leaving the site.
Translated to non-B2B speak: This feature helps grow your customer list 3x over.
In Q4 2024, Postscript’s Onsite Opt-in was officially issued a U.S. Patent.