POSTSCRIPT
Senior Creative Director, 2021-Current
I joined Postscript as headcount #1 of creative in 2021.
The opportunity to build both the brand and the Studio Team from the ground up was an irresistible challenge.
That was nearly 4 years ago. Since then, the Postscript Studio team has shaped a potent and memorable brand with a sterling reputation, both externally and internally.
Campaign: Shopper
Meet Shopper: Your always-on AI shopping assistant for SMS.
Shopper is Postscript’s conversational AI product—a unified inbox and automation engine that lets Shopify brands deliver human-level, two-way messaging at scale. From a creative perspective, launching Shopper required more than announcing a new feature. It required establishing a category, educating the market, and building a visual and narrative language that could express the future of AI-powered retail conversations.
AI in ecommerce is crowded, noisy, and often poorly communicated. Everyone claims “conversational AI,” yet few explain what it actually does or why it matters to brands.
Campaign: Postscript AI
The beta results of the Postscript AI product were so jaw-dropping, we knew we had to make a splash for the full release.
Partnering with the GTM team, we rolled out another comprehensive tier 1 launch, but this time, with a highly targeted connected TV campaign. For the first time ever, Postscript was seen across the country on Hulu, Peacock, ESPN, CBS, Bravo, FOX, CNN and others.
Campaign: Onsite Opt-in
Postscript’s Onsite Opt-in is a patented feature designed to significantly enhance SMS subscriber acquisition by allowing visitors to subscribe directly on a brand’s popup without ever leaving the site.
Translated to non-B2B speak: This feature helps grow your customer list 3x over.
In Q4 2024, Postscript’s Onsite Opt-in was officially issued a U.S. Patent.
In-Person Activation: The Postscript Bodega, Shoptalk 2026, Las Vegas
For Shoptalk 2026, we built a bodega. Not a booth — a full corner store experience on the trade show floor, complete with a free coffee shop, branded shelves, swag, and of course, a fully functioning security camera (me captured below).
The concept was simple: give people a reason to walk in, and a reason to stay. Attendees came for the coffee and left having talked SMS strategy. We held back-to-back-to-back meetings, hosted real conversations about what's actually moving the needle in ecommerce, and created the kind of environment that doesn't feel like a trade show at all.
I led concept and execution of all design elements, signage and layout of the booth, as well as managed contractors and fabricators for the physical build.
The results backed it up. We logged more scanned visitors than any previous year at Shoptalk — more foot traffic than any booth on the floor. And in three days, we fulfilled our entire pipeline target.