Contract Creative Director, 2024
Plooto automates payment workflows so everyone spends less time making, receiving, and reconciling payments.
I led a full brand identiy update of Plooto from the ground up, starting with defining a comprehensive brand strategy and identity system.
This included creating a robust set of brand guidelines covering everything from core messaging and tone of voice to visual elements like typography, color palette, logo system, iconography, and photography direction.
The Intersection of Trust & Innovation
Alongside the brand identity update, I built a scalable design system tailored to the marketing team, complete with a reusable component library powering our website, paid ads, email campaigns, blog layouts, and more. The system ensured consistency across all channels while enabling speed and efficiency for the entire team.