Contract Creative Director, 2024
Plooto automates payment workflows so everyone spends less time making, receiving, and reconciling payments.
I led a full rebrand of Plooto from the ground up, starting with defining a comprehensive brand strategy and identity system.
This included creating a robust set of brand guidelines covering everything from core messaging and tone of voice to visual elements like typography, color palette, logo system, iconography, and photography direction.
Complete Rebrand:
Alongside the rebrand, I built a scalable design system tailored to the marketing team, complete with a reusable component library powering our website, paid ads, email campaigns, blog layouts, and more. The system ensured consistency across all channels while enabling speed and efficiency for the entire team.