Contract Creative Director, 2024
For over two decades, El Adobe has been a cornerstone of the Reno community. Founded in 2000 by a father and son, and the “OG of Midtown,” El Adobe built its reputation on authentic flavors, generational recipes, and a welcoming atmosphere that made it a local favorite.
The Centerpiece of Midtown:
In 2024, they expanded the footprint of their orignal location, opening up a brand new sportsbar. The new brand identity celebrates the creativity, energy and community El Adobe has sustained over the last 2 decades.
The result is a refreshed brand that preserves the heart of a family legacy while positioning the restaurant for the future—a place where heritage and modern hospitality meet.